Fade Clothing is an Auckland-based label founded in 2019 by Pookky and Jarrod.

Rooted in the ethos of reimagined classics, we design with intention — blending the familiarity of timeless silhouettes with modern shapes and thoughtful detail. What began as a love letter to sports nostalgia and understated athleisure has grown into a lifestyle brand that values subtle storytelling through everyday wear.

As we evolve, so do our clothes. Our collections are shaped by the places we’ve been, the memories we’ve made, and the community that surrounds us — pieces designed to be lived in, again and again.