Fade Clothing is an Auckland based brand established in 2019 by Pookky and Jarrod.

 Our ethos - reimagined classics speaks to our process and the creative intention behind our design balancing the intricacy of modern, unisex streetwear. 

Initially inspired by sports nostalgia and quiet athleisure, reimagining tried and true classics in our own way. As the brand evolves, so do our clothes - now heavily inspired by the places we love, memories and the experiences we collect.