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All-In on Fade: Leaving behind the 9-5

All-In on Fade: Leaving behind the 9-5

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Written by Pookky Promtrai
Dive into the firsthand journey of leaving the 9-5 behind to embrace full-time entrepreneurship as a streetwear brand in New Zealand. Read the raw experiences, the mental challenges, and tips on how to prepare for such a transition as a small business owner.
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Don't Let Business Kill Your Creativity

Don't Let Business Kill Your Creativity

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Written by Pookky Promtrai
Finding the balance as creative AND business owner is difficult. I've had to sacrifice a lot of creative time and space to maintain and run our company, which has caused some of our creative outputs to suffer. The journey to finding the sweet middle ground is an ongoing work in process, but here are some things that have helped me as a creative entrepreneur.
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We Failed...

We Failed...

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Written by Pookky Promtrai
We failed... and it's not the last time we will either. The name of the game is failing forward and how to do that effectively. We worked on a pair of sweatpants and a crewneck a year and a half ago and it didn't quite do the way we planned! Read more about how it went wrong and what we could've done instead...
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Fade Clothing: Recommended Lockdown Reads

Fade Clothing: Recommended Lockdown Reads

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Written by Jarrod Gribble
Lockdown in New Zealand has presented many with feelings of uncertainty and unease. For us, as creatives and business owners, we've been given a lot of down time to reflect, like how to improve on our processes or get out of creative ruts. Reading has helped improved both so we wanted to present our recommendations to those in a similar headspace.
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A chat with Better Sunday Club Podcast

A chat with Better Sunday Club Podcast

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Written by Pookky Promtrai
We recently had the privilege of featuring on the 6th instalment of Better Sunday Club, a podcast run by photographer and a friend of Fade; Quinn Phelan. Better Sunday Club shares stories around bettering ourselves. We discuss our personal journey, our brand's ethos, challenges we’ve faced and our vision for Fade.
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Our First Pop Up Experience

Our First Pop Up Experience

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Written by Jarrod Gribble
We had our first ever Fade pop-up store experience with our friends and vintage connoisseurs, Hunting Ground for their last day at their flagship store in New Market in Tāmaki Makaurau. We wanted to document the experience leading up to and after the event, our takeaways and thoughts. Above all, we left with our cups filled and our hearts full.
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Cord Short Design Process

Cord Short Design Process

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Written by Pookky Promtrai
We never thought designing our own pair of shorts was ever going to be an easy process and we definitely proved ourselves right. Our first sample started with a local company in Wellington in March 2020. We made mistakes along the way and combined with our thirst for perfection, our shorts took over a year to complete. However, despite the many setbacks we faced, it was the conviction we had in our shorts that helped get us to the finish line. 
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