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Execution - the Downfall of Creatives

Execution - the Downfall of Creatives

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Written by Pookky Promtrai
As creatives, we have inspiration and ideas come to us all the time. However, due to procrastination, fear of failure, lack of patience we fail to execute these ideas and so it's a never ending cycle of doubting ourselves and our value.
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A chat with Better Sunday Club Podcast

A chat with Better Sunday Club Podcast

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Written by Pookky Promtrai
We recently had the privilege of featuring on the 6th instalment of Better Sunday Club, a podcast run by photographer and a friend of Fade; Quinn Phelan. Better Sunday Club shares stories around bettering ourselves. We discuss our personal journey, our brand's ethos, challenges we’ve faced and our vision for Fade.
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Cord Short Design Process

Cord Short Design Process

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Written by Pookky Promtrai
We never thought designing our own pair of shorts was ever going to be an easy process and we definitely proved ourselves right. Our first sample started with a local company in Wellington in March 2020. We made mistakes along the way and combined with our thirst for perfection, our shorts took over a year to complete. However, despite the many setbacks we faced, it was the conviction we had in our shorts that helped get us to the finish line. 
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